Ten New Ways to Handle

The price is too high is an objection that is as old has humanity itself. If you think hard enough, I'm sure you can see the ancient Egyptians walking around an outdoor marketplace haggling with sellers using this very objection. And if you think even harder, you can probably envision weak sellers dropping their prices to make a sale. Things haven't changed much in four thousand years, have they? The good news is that today there are a variety of proven ways to handle this age old objection. The most obvious way is to see it for it often is: a smokescreen hiding either a real objection or an attempt to haggle and have you to cave in and give a better price. In either of these situations the technique is to isolate the objection first and see what other stalls they come up with are before you negotiate price. You'll see examples of these below. The following rebuttals are broken down into two groups: One set of rebuttals are for business to consumer sales - things like investments, insurance, home remodel, etc., and the other are for business to business. In B to B, the objection often manifests more as a "budget" problem, but many times companies are looking for the best deal as well and so will still try to haggle on price with you. PaoBPNCI
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